AppendixWade KerzieJuly 25, 2026Revised July 27, 2026
If you’re on the wrong side of the line.
The essay names two things that have to be true before any of this happens to you, or for you. This is what to do if you’re missing one of them.
The two preconditions
The whole essay comes down to one sentence: once someone has crossed the competency line and is working from one window, the AI stops recommending and starts executing.
That is two separate conditions, and neither one is about being technical.
The competency line is knowing what to hand an AI and knowing when what comes back is wrong. It is measurable. In the Harvard Business School and BCG field experiment, consultants working inside that line finished about 25 percent faster with roughly 40 percent higher quality. The same study found consultants working outside it did worse, by 19 percentage points. It cuts both ways.
One window is your AI being able to see the business: your files, your numbers, your accounts, your systems. Not a chat tab you paste things into and lose at the end of the thread.
Which one are you missing
Diagnostic
- You can already describe what you want the AI to do, and the problem is that it can’t see anything. You’re missing the window.
- Your AI can see plenty, and the problem is that you don’t know what to hand it or how to tell when the answer is wrong. You’re missing the crossing.
- Both. Start with the window. It is the cheaper half, and the session below includes it anyway.
If you’re missing the window
The one-window setup is a document you load into the AI you already pay for. It asks you the questions and builds the working environment with you: the workspace, the operating manual, the tracker, the memory rules, the routines.
It is the same framework my own businesses run on every day, which also means it is a synthesis of general knowledge, and I have priced it that way.
$99, one time.
If you’re missing the crossing
Three hours at your desk, on your machine, with your accounts and your own AI subscription. We set it up together and ship one real piece of your own work before the session ends. Not a class, not a demo on someone else’s screen.
Kurt Nelson runs a McKinney photography studio and had never touched AI. Three hours after I left, he sat back down at the same window and kept working, alone. That is the bar: not impressed, self-sufficient.
$750 flat, and the one-window document is included.
If you read it from the selling side
Different problem. Your exposure isn’t that you can’t use AI. It’s that the document you hand out for free is a standalone product now.
The move is not to stop writing proposals. It’s to stop giving away the executable version, charge for the diagnosis before anyone sees a plan with their name on it, and be able to execute inside a client’s actual systems rather than recommend from outside them.
That last part is a build, not a purchase, and it’s a longer conversation than a page.
The honest part
The essay’s own test applies to me, so here it is run on my own offers.
The $99 document is a synthesis of general knowledge. Someone patient enough could assemble most of it themselves, and the price reflects exactly that. The three hours at your desk, with your accounts, on the workflow that actually hurts, is the part that can’t be substituted. That’s the $750.
Neither one makes you immune to any of this. They put you on the side of the line where it works for you instead of on you.